Success Study: Increasing Brand Awareness Online
Industry - Retail
Challenge: A new retail brand of high-end designer clothing had an attractive logo and a brick-and-mortar shop. The store’s brand, however, was not well known among the local clientele and was losing customers and sales to its competitors. The company also did not leverage their online presence and social media networks.
Solution: We began by optimizing the website and user experience to improve product positioning and online rankings through keywords that attracted the right target market (SEO). We then created a series of blended organic and paid campaigns on their social channels to create social media visibility and audience engagement.
Results: A sharp increase in shopping appointment bookings, expanded market share and sales, competitive positioning online and on social media.
Success Study: Capturing The Right Leads
Industry - Home Renovations
Challenge: An established home renovation business was struggling to attract the right clients via their website and social media. They spent a lot of time responding to inquiries from leads who were “tire kickers” or did not have the budget for renovation work.
Solution: Our team improved content copy on the brand’s website and social media channels. We then customized and automated lead response processes throughout company’s digital assets. We also launched a Facebook campaign for a new unique renovation service they were offering.
Results: The company was able to focus on delivering services to the right people and no longer wasted a lot of time responding to unqualified inquiries.
Their sales team was able to meet booking quota for the new service launched and their brand was re-positioned to attract the right target market.
Success Study: Getting More Clients Online
Industry - Med Spa & Clinic
Challenge: A local med spa and laser skincare clinic was struggling to maintain local market share in a very competitive field of services. They had a beautiful website and established clientele, but ineffective online lead generation processes and marketing communications.
Solution: We began by identifying the key gaps in the clinic’s online lead targeting and generation.
Our team improved website content, launched optimized email campaigns, and targeted Google ads to produce more leads and sales. We also introduced branded video content that contributed to increased engagement between prospects and med spa.
Results: Our optimized monthly email campaigns produced more completed online sales for the business than even before (+80% increase year over year).
Branded videos, visuals, and improved website copy resulted in more service inquiries and sales. The brand saw a much stronger positioning among its competitors and increased its online lead generation process.